Strategy Aims and Objectives 2021-25
Throughout 2020 our trustees, employees and volunteers worked hand in hand with carers to review who we are, what we aspire to and what we must do to achieve it. We heard from 1,000 carers, held six carer focus groups and heard from almost 200 other individuals and organisations. Find out more here. Our team also held several organisation-wide strategic development workshops. This is what we agreed together.
Our vision is to bring the day forward when unpaid carers are seen, heard and included.
Our Purpose
We are there for unpaid carers when they are most in need.
Our Values
We are focused, putting carers at the heart of everything we do.
We act together, working with and for carers, the communities they live in and the people that can make a difference to them.
We are leaders working with each other to find potential and opportunities across all communities, enabling carers to be identified and involved.
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We are committed to behaviours that support:
Quality – the highest practical level we can reach in outcomes, learning and behaviour
Inclusivity – respecting people, cultures, and organisations
Caring – improving quality of life and influencing behaviour change
Integrity – operating with honesty and reliability
Loyalty – long-term committed partnerships and co-operation
Innovation – driving our service development and our will to succeed
Our Strategic Aims
We know from hearing from and being with carers everyday what works for them and what doesn’t. Our challenge in being there for carers when they need us most is to be the charity team of staff and volunteers who can:
Be Connected
We will meet carers wherever they are in their journey, working individually with at least 4,000 every year to improve their health and wellbeing.
Be the early offer
Provide the carer contact point and increase new carer registrations by a minimum of 10% ii year on year.
Be the experts in carers
Working with carers and bringing their voice to communities, partners, and decision makers across the county.
Be present in the community
Being there for all carers across the county, being appropriate, visible, and accessible at local level.
Be partners
Create tangible partnerships leading to opportunities for and with carers.
Be consistent and creative
Create and sustain the internal capacity we need to deliver consistent and quality services, whilst exploring opportunities and potential.
During 2020/21 we worked with 8,512 unique carers.
We have met this target since 2017 with 29,000 carers registered at the end of 2020/21 and during that same year 3744 new carers registered.